Rates are screwy… the Florida Real Estate Market is terrible… Alan Greenspan is talking about recession… Ben Bernanke is  lowering rates with a baseball bat… Barry Bonds was using steroids but a typo might get him off… Roger Clemens was maybe using steroids but he’s going to get a presidential pardon… and you think NOW [...]

One of the first things you learn in Marketing 101 is that the most important part of a successful marketing campaign is “Location, Location, Location”.  If you watch Donald Trump’s Apprentice shows, you also learn that whenever he has a remote sales challenge, he really questions the contestants’ choice of location even if they do [...]

Listening to the News – Local in Florida or National on CNN, Headline News or MSNBC – you learn that there is a big chasm in the interpretation of “The Market” and what that actually refers to. To some, “The Market” is a MacroEconomic entity that encompasses all the good and especially the bad from [...]

This time of year, everyone wants to be a prognosticator of what lies ahead for the coming year in the world, the US, the economy and the  Real Estate and Mortgage Industries.  It is funny how many differing reports we get from so many different sources. The hardest thing to swallow, though, are the reports [...]

So another cold front has set in Florida.  People are already adjusting  orange juice prices on the shelves and pulling the fur coats from storage. What I need to bring up is the furnace/HVAC issue.  Let me explain – I’m originally from Louisville, Kentucky.  Throughout my life I have pretty much lived where there are [...]